Dreams Animation - Web development and marketing company in New Yrok City

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Dreams Animation covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More and all related with technology.

How to Use Instagram to Promote Your Products

Social Media

Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel. In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers.

Read MoreJul 06, 2015

Tips to Set Up a PPC Campaign to Get More Traffic

Social Media

Pay per click (PPC) is often considered an effective advertising campaign solution that gets traffic to a website and increases the conversion rate. Despite this, many website owners or marketers consider it risky, and many others are pulling their hair out in frustration because they do not quite understand how to set up and run them. Although it is a simple concept, achieving maximum conversion and yield is not as simple as the concept itself.

Read MoreJun 22, 2015

Social Media Response Flow Chart For Small Businesses

Social Media

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” If the post is negative, you may be especially anxious to answer that question. Should you delete negative comments, respond with a counter-argument, or ignore them altogether?

Read MoreMay 11, 2015

How To Bounce Back From A Social Media Disaster

Social Media

Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. Trouble is they also keep them from being, well, human and therefore interesting. When it comes to social media, authenticity is essential but risky. 

Read MoreMay 06, 2015

Five People To Follow On Twitter For Good Business Content

Social Media

I take reading pretty seriously. I have to be incredibly organized to curate content that informs my work as a writer and marketer. I can’t read everything; I can only read the right stuff. How do I do that? I spend a few minutes each day following, unfollowing, subscribing, and unsubscribing from people and feeds online to achieve a good consistency of content. Now I want to feature five people who are doing a great job in sharing business related content through Twitter:

Read MoreApr 24, 2015

5 Content Marketing Tools That Will Make Your SEO Shine

Social Media

Search engine optimization (SEO) and content marketing go together like cake and ice cream. Seemingly for as long as I can remember, in the SEO community the rally cry has been, "Content Is King!" As a result, key content marketing tools end up on most every SEO professional's holiday wish list. But which tools are the best? There's an abundance of options out there, and nobody has time to test them all out to find the premium options. Luckily, the leg work has been taken care of for you. Check out these top five content marketing tools, how they work, what they'll do for you, and why you need them in your arsenal:

Read MoreApr 10, 2015

Facebook May Host News Sites' Content

Social Media

Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented audience glued to smartphones. In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.

Read MoreMar 24, 2015

Txt 2 Me Plz – Evolving Customer Service for the Mobile-First World

Social Media

What if service and support organizations had a communications channel that could automatically reach the vast majority of consumers for private, two-way conversations and was a method that 52% of customersactually preferred over phone, email or web chats? This isn’t some futuristic vision, it already exists and you probably used it multiple times today.

Read MoreMar 17, 2015

Danger Zones: 4 Things You Need to Know when Testing Emails

Social Media

Remember back in January, when we asked you to help us run an experiment with the Marketing Experiments Blog testing the effectiveness of different email subject lines? The results are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing (and, really, testing in general). Think of it like this: Read more

Read MoreFeb 19, 2015

Hiring for SEO: How to Find and Hire Someone with Little or No Experience

Social Media

SEO is a seller's market. The supply of people with SEO experience is currently no match for the demand for search engine marketing services, as anyone who has spent months searching for the right SEO candidate can tell you. Even in a big city with a booming tech scene (like Seattle, LA, New York, or Austin), experienced SEOs are thin on the ground. In a local market where the economy is less tech-driven (like, say, Oklahoma City, where I work), finding an experienced SEO (even one with just a year or two of experience) is like finding a unicorn. Read More.

Read MoreFeb 18, 2015

Small Businesses Think Big

Social Media

Most small business owners might not make the connection between what they do, what they produce and a large warehouse club known for selling behemoth-sized mounds of goods daily. But, think again. There are actual success stories of entrepreneurs who make their way to selling to these stadium-sized retailers. But before you head out to make your pitch, prepare to fit the big-guys expectations (large quantity and low cost) and you might just land a contract that will help grow your business to the next size up. Read More

Read MoreFeb 17, 2015

Rules For Firing Employees

Social Media

'Slow to hire, quick to fire' is an often proclaimed mantra. But is this the right method? Letting go of employees (under most circumstances) is not pleasant for either party, so be prepared (e.g., have specific examples of misconduct, including a paper trail) and try to make the transition as professional as possible. And before you inform the employee, consider your timing. While pink slips on Fridays are common, earlier in the week gives employees a chance to contact important offices to get their situation in order, making the chopping block a little less painful.  

Read MoreFeb 13, 2015

Get On Track To Meet Future Goals

Social Media

Do you remember why you started your business? Most entrepreneurs are driven by the initial inspiration, but often lack focus about long-term business goals once taking the plunge. What business track are you on? Are you looking to stay small and just sustain yourself? Do you want to change the world? Are you hoping to grow into the next Wall Street mogul? Whatever track you fall into, gaining a keen understanding of where you're headed and what it entails will ultimately help you navigate your personal path to success.        

Read MoreFeb 09, 2015

Believe In Better Business

Social Media

Be your best! Go the distance! Whether it's from a motivational poster in your office or a blurb you read in a magazine, those tidbits of advice might be things to take to heart, not just pass over. Think about what these uplifting words can mean for your business. Share the wisdom with employees and encourage them to put it into practice, and you'll slowly cultivate a positive company culture.

Read MoreFeb 05, 2015

Patience and Patents

Social Media

Like a mama bear with her cubs, we're protective of our ideas and want to swaddle them in safety, away from the prying eyes of competitors. But before running to a patent attorney to shield someone from making, using or selling your idea, keep in mind that getting a patent can be costly in time, effort and cash. Actually, patent creation should be one of the last steps. Start with third-party research (no parents or close friends) to determine commercial viability. If you trust it's a good risk and you've got the money—go get 'em!

Read MoreFeb 04, 2015

Lock Down The Data

Social Media

As you generate W-2s and 1099s for employees and contractors, consider taking some additional time to evaluate the safety of this sensitive information. Paper and digital files alike should be handled carefully. Shred or archive old information, and make sure nothing is inadvertently stored online where shared access is available. And here's a simple, but often overlooked, fix: Keep your operating system up to date, as they are periodically updated to fix security holes.

Read MoreFeb 02, 2015

Facebook too big to fail? SOLDI is in the house

Social Media

Soldi is abundant in innovation and every single aspect of the app has been designed keeping in mind the need for changed social networking along with ease of navigation and use for every user.

Read MoreJan 12, 2015

Email Lists Aren’t Built in a Day

Social Media

Email campaigns are still a vital part of marketing, and building a good list is the first step in creating a thriving marketing campaign. But how? As lovely as it would be to go from zero to 10,000 in days, solid lists take time to build. Most experts advise against purchasing lists, and stress capturing addresses on your website and meeting people the old-fashioned way (in person!) is the best approach. Also, know that it will evolve and change—and that's a good thing. As you monitor your email marketing, make note of addresses that bounce, are not opened or only bring in sub-par click-through rates. Be sure to consistently eliminate bad addresses or those that show no engagement, so you can focus on marketing to people who want to hear from you.

Read MoreDec 18, 2014

On The Safe Side

Social Media

We often think of worst-case scenarios in business as not having enough cash flow or having too much competition. But there are far more unsettling things that could affect you, your business and your employees—workplace violence. While you can't predict if something terrible will happen, make sure to have an emergency action plan. Also, make planning for this worrying unknown as positive as possible by fostering consistent communication amongst staff and management, and introducing an open-door policy for everyone to express concerns about domestic issues or coworkers' erratic behavior.

Read MoreOct 12, 2014

Three Easy Tips For Effective Social Media Marketing

Social Media

You’ve heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more… well, everything. But successes like these aren’t instant or automatic. Effective social media marketing requires a great deal of effort. It isn’t easy for small business owners—or anyone—to come up with a steady stream of pithy statements in 140 characters or less.

Read MoreApr 21, 2014

WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

Social Media

The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of mostly positive feedback” on its Yahoo Local ..

Read MoreApr 12, 2014

Go green and save green

Social Media

Kermit was wrong. Being green isn't so tough. Every small business can make a big impact without leaving a huge carbon footprint. Help your business go green by recycling, nixing Styrofoam, and using eco-friendly cleaning products. Swap plastic bags for reusable totes with your company's logo – it'll save time, money, and you'll get on Mother Nature's good side.

Read MoreMar 03, 2014

Monitor your tweets with a hoot

Social Media

Keep an eagle eye on your social marketing. Use Hootsuite to monitor all your social channels, track keywords and hashtags, and make edits to scheduled tweets from your laptop or mobile device. Don’t get lost in the tangled nests of social marketing. Go ahead and put your eggs in one basket, and use a platform that organizes everything for you.

Read MoreFeb 10, 2014

Is Instagram a Valid Marketing Tool?

Social Media

Sure, Instagram is great for taking snapshots of your lunch, or awkward selfies; it's also a powerful marketing tool. Generally, we don't suggest you follow in celebs' footsteps, but in this case they may be onto something. Lift the velvet rope for your audience, and show shots of new products and behind the scenes photos. Add hashtags to your photos, and share ...

Read MoreJan 07, 2014

8 Ways to Deftly Handle Customer Complaints

Social Media

Naughty behavior - warranted or not - is challenging to deal with. It’s hard to keep a cool head when a customer complains, but you can turn whining into winning. First, take a cleansing breath and listen. A complaint can be your cue to improve a process or service. Approach the complaint with objectivity and honesty, and put your customer back on the nice list.

Read MoreJan 02, 2014

Keep calm and password protect

Social Media

Don't let worrying about the security of your business spoil your holiday festivities! Enlist the help of cyber-security software to help you out. It'll track your passwords and protect your website from being compromised. Sit back, sip some eggnog, and carry on with no worries of a cyber-Grinch.

Read MoreDec 19, 2013

Customers want to know what love is

Social Media

Don't let them lose that lovin' feeling. Show your customers you're crazy about them, and they will stay hopelessly devoted to you. Start a customer loyalty program, and compose sweet incentives, like mobile text message offers. Let love keep you together.

Read MoreDec 16, 2013

Pin your way to success

Social Media

Black Friday is days away! Dun, dun, dun! Take advantage of Pinterest's business accounts. Whether you own a virtual storefront, cafe, landscaping company, or a bed and breakfast in the Catskills, start pinning your heart out. First, take unique and quality images of what you do best. Then add them to your Pinterest boards. Show the world they can't possibly ...

Read MoreDec 01, 2013

Build an email list with know-how

Social Media

You're great! Seriously. You are. You're an expert at what you do, so tell us all about it. Channel your inner Hemmingway and write about your area of expertise, and share the knowledge. Use Amazon to produce an ebook for the Kindle, and give it away as a free gift when folks opt in to your email list. Next up, a Pulitzer Prize for your awesomeness.

Read MoreNov 21, 2013

Smart Use of LinkedIn Can Lead to Your Next Hire

Social Media

Thoughtful use of LinkedIn can help you make your next brilliant hire. To find exactly what you’re looking for, clarify your thinking: Search for LinkedIn profiles that come closest to your ideal candidate, without regard to geography, availability, or other such factors. Exploring the work and experience of real people in the field will give you a better mental picture of whom you’d like to hire.

Read MoreNov 07, 2013

Tune in to Social Media to Find and Connect with Customers

Social Media

Use social media as a discovery or listening tool. Set up keyword searches to monitor conversations about your industry, business or issues relevant to what you do. Use this information to inspire the kind of information you share and enhance your marketing messages.

Read MoreNov 05, 2013

Tips to Optimize Your Profile Photos Across Social Media

Social Media

Choosing your social media profile photos is an important task. They represent the physical you in the online world, while providing an all-important first impression to anyone viewing your profile.

Read MoreOct 28, 2013

21 Social Media Marketing Trends for 2012

Social Media

 We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand. This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good...

Read MoreJan 20, 2012