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How To Bounce Back From A Social Media Disaster
Social Media

Mar 03, 2014 << Back

Add to this truth the lightning fast and obviously very public nature of social media and mistakes become nearly inevitable - and potentially disastrous, as many companies have already found out to their great embarassment. 

So what you should do if your small business sends out a regrettable tweet or Facebook update?

First, know that the situation is salvageable. Then get some expert advice on how to respond such as social media manager Martin Jones's six-step response plan, which he spelled out on SteamFeed recently. Jones starts off with essential pre-crisis preparations like setting up a social media policy and crisis communications plan, and giving yourself administrator access, and continues to disaster response essentials, like:

Don't have a knee-jerk reaction. A thoughtful, well-crafted response is better than a quick knee-jerk reaction. Many times businesses are not prepared to handle social media mistake and they only exacerbate the situation by responding quickly and inappropriately. It's better to take an extra moment to deliver a carefully worded, and measured response to your community. 

Don't hide the mistake. Even the most savvy social media marketers can occasionally make mistakes. The worst mistake however; is acting like there was no mistake at all. Whether you, or whoever is in charge of your account, made an offensive comment or post, criticized a customer, or something else, you need to accept responsibility. Deleting the message is important for damage control, but you'll hurt your reputation by acting as if nothing happened. 

Rebuild your image. Your brand can survive a social media disaster, many have, but it may be an extensive process and at the very least, take time. 

 Blog Credit: Inc.com