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Dreams Animation covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More and all related with technology.

December 10-Pack — December 1, 2011

Google Updates
Google outlined a second set of 10 updates, announcing that these posts would come every month. Updates included related query refinements, parked domain detection, blog search freshness, and image search freshness. The exact dates of each update were not provided.
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Dec 01, 2011

Panda 3.1 (#9) — November 18, 2011

Google Updates
After Panda 2.5, Google entered a period of "Panda Flux" where updates started to happen more frequently and were relatively minor. Some industry analysts called the 11/18 update 3.1, even though there was no official 3.0. For the purposes of this history, we will discontinue numbering Panda updates except for very high-impact changes.
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Nov 18, 2011

10-Pack of Updates — November 14, 2011

Google Updates
This one was a bit unusual. In a bid to be more transparent, Matt Cutts released a post with 10 recent algorithm updates. It's not clear what the timeline was, and most were small updates, but it did signal a shift in how Google communicates algorithm changes.
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Nov 14, 2011

Freshness Update — November 3, 2011

Google Updates
Google announced that an algorithm change rewarding freshness would impact up to 35% of queries (almost 3X the publicly stated impact of Panda 1.0). This update primarly affected time-sensitive results, but signalled a much stronger focus on recent content.
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Nov 03, 2011

Query Encryption — October 18, 2011

Google Updates
Google announced they would be encrypting search queries, for privacy reasons. Unfortunately, this disrupted organic keyword referral data, returning "(not provided)" for some organic traffic. This number increased in the weeks following the launch.
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Oct 18, 2011

Panda "Flux" (#8) — October 5, 2011

Google Updates
Matt Cutts tweeted: "expect some Panda-related flux in the next few weeks" and gave a figure of "~2%". Other minor Panda updates occurred on 10/3, 10/13, and 11/18.
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Oct 05, 2011

Panda 2.5 (#7) — September 28, 2011

Google Updates
After more than month, Google rolled out another Panda update. Specific details of what changed were unclear, but some sites reported large-scale losses.
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Sep 28, 2011

516 Algo Updates — September 21, 2011

Google Updates
This wasn't an update, but it was an amazing revelation. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates.
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Sep 21, 2011

Pagination Elements — September 15, 2011

Google Updates
To help fix crawl and duplication problems created by pagination, Google introduced the rel="next" and rel="prev" link attributes. Google also announced that they had improved automatic consolidation and canonicalization for "View All" pages.
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Sep 15, 2011

Expanded Sitelinks — August 16, 2011

Google Updates
After experimenting for a while, Google officially rolled out expanded site-links, most often for brand queries. At first, these were 12-packs, but Google appeared to limit the expanded site-links to 6 shortly after the roll-out.
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Aug 16, 2011

Panda 2.4 (#6) — August 12, 2011

Google Updates
Google rolled Panda out internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. Google reported that this impacted 6-9% of queries in affected countries.
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Aug 12, 2011

Panda 2.3 (#5) — July 23, 2011

Google Updates
Webmaster chatter suggested that Google rolled out yet another update. It was unclear whether new factors were introduced, or this was simply an update to the Panda data and ranking factors. 
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Jul 23, 2011

Google+ — June 28, 2011

Google Updates
After a number of social media failures, Google launched a serious attack on Facebook with Google+. Google+ revolved around circles for sharing content, and was tightly integrated into products like Gmail. Early adopters were quick to jump on board, and within 2 weeks Google+ reached 10M users.
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Jun 28, 2011

Panda 2.2 (#4) — June 21, 2011

Google Updates
Google continued to update Panda-impacted sites and data, and version 2.2 was officially acknowledged. Panda updates occurred separately from the main index and not in real-time, reminiscent of early Google Dance updates.
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Jun 21, 2011

Schema.org — June 2, 2011

Google Updates
Google, Yahoo and Microsoft jointly announced support for a consolidated approach to structured data. They also created a number of new "schemas", in an apparent bid to move toward even richer search results.
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Jun 02, 2011

Panda 2.1 (#3) — May 9, 2011

Google Updates
Initially dubbed “Panda 3.0”, Google appeared to roll out yet another round of changes. These changes weren’t discussed in detail by Google and seemed to be relatively minor.
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May 09, 2011

Panda 2.0 (#2) — April 11, 2011

Google Updates
Google rolled out the Panda update to all English queries worldwide (not limited to English-speaking countries). New signals were also integrated, including data about sites users blocked via the SERPs directly or the Chrome browser.
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Apr 11, 2011

The +1 Button — March 30, 2011

Google Updates
Responding to competition by major social sites, including Facebook and Twitter, Google launched the +1 button (directly next to results links). Clicking [+1] allowed users to influence search results within their social circle, across both organic and paid results.
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Mar 30, 2011

Panda/Farmer — February 23, 2011

Google Updates
A major algorithm update hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.
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Feb 23, 2011

Overstock.com Penalty — January 2011

Google Updates
In a rare turn of events, a public outing of shady SEO practices by Overstock.com resulted in a very public Google penalty. JCPenney was hit with a penalty in February for similar bad behavior. Both situations represented a shift in Google's attitude and foreshadowed the Panda update.
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Jan 31, 2011

Attribution Update — January 28, 2011

Google Updates
In response to high-profile spam cases, Google rolled out an update to help better sort out content attribution and stop scrapers. According to Matt Cutts, this affected about 2% of queries. It was a clear precursor to the Panda updates.
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Jan 28, 2011