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Dreams Animation covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More and all related with technology.

Panda #23 — December 21, 2012

Google Updates
Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a "refresh", impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.
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Dec 21, 2012

Knowledge Graph Expansion — December 4, 2012

Google Updates
Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian. This update was "more than just translation" and added enhanced KG capabilities.
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Dec 04, 2012

Panda #22 — November 21, 2012

Google Updates
After some mixed signals, Google confirmed the 22nd Panda update, which appears to have been data-only. This came on the heels of a larger, but unnamed update around November 19th.
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Nov 21, 2012

Panda #21 — November 5, 2012

Google Updates
Google rolled out their 21st Panda update, roughly 5-1/2 weeks after Panda #20. This update was reported to be smaller, officially impacting 1.1% of English queries.
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Nov 05, 2012

Page Layout #2 — October 9, 2012

Google Updates
Google announced an update to its original page layout algorithm change back in January, which targeted pages with too many ads above the fold. It's unclear whether this was an algorithm change or a Panda-style data refresh.
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Oct 09, 2012

Penguin #3 — October 5, 2012

Google Updates
After suggesting the next Penguin update would be major, Google released a minor Penguin data update, impacting "0.3% of queries". Penguin update numbering was rebooted, similar to Panda - this was the 3rd Penguin release.
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Oct 05, 2012

August/September 65-Pack — October 4, 2012

Google Updates
Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how "page quality" is calculated, and changes to how local results are determined.
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Oct 04, 2012

Panda #20 — September 27, 2012

Google Updates
Overlapping the EMD update, a fairly major Panda update (algo + data) rolled out, officially affecting 2.4% of queries. As the 3.X series was getting odd, industry sources opted to start naming Panda updates in order (this was the 20th).
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Sep 27, 2012

Exact-Match Domain (EMD) Update — September 27, 2012

Google Updates
Google announced a change in the way it was handling exact-match domains (EMDs). This led to large-scale devaluation, reducing the presence of EMDs in the MozCast data set by over 10%. Official word is that this change impacted 0.6% of queries (by volume).
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Sep 27, 2012

Panda 3.9.2 (#19) — September 18, 2012

Google Updates
Google rolled out another Panda refresh, which appears to have been data-only. Ranking flux was moderate but not on par with a large-scale algorithm update.
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Sep 18, 2012

Panda 3.9.1 (#18) — August 20, 2012

Google Updates
Google rolled out yet another Panda data update, but the impact seemed to be fairly small. Since the Panda 3.0 series ran out of numbers at 3.9, the new update was dubbed 3.9.1.
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Aug 20, 2012

7-Result SERPs — August 14, 2012

Google Updates
Google made a significant change to the Top 10, limiting it to 7 results for many queries. Our research showed that this change rolled out over a couple of days, finally impacting about 18% of the keywords we tracked.
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Aug 14, 2012

June/July 86-Pack — August 10, 2012

Google Updates
After a summer hiatus, the June and July Search Quality Highlights were rolled out in one mega-post. Major updates included Panda data and algorithm refreshes, an improved rank-ordering function (?), a ranking boost for "trusted sources", and changes to site clustering.
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Aug 10, 2012

DMCA Penalty — August 10, 2012

Google Updates
Google announced that they would start penalizing sites with repeat copyright violations, probably via DMCA takedown requests. Timing was stated as "starting next week" (8/13?).
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Aug 10, 2012

Panda 3.9 (#17) — July 24, 2012

Google Updates
A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.
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Jul 24, 2012

Link Warnings — July 19, 2012

Google Updates
In a repeat of March/April, Google sent out a large number of unnatural link warnings via Google Webmaster Tools. In a complete turn-around, they then announced that these new warnings may not actually represent a serious problem.
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Jul 19, 2012

Panda 3.8 (#16) — June 25, 2012

Google Updates
Google rolled out another Panda data refresh, but this appeared to be data only (no algorithm changes) and had a much smaller impact than Panda 3.7.
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Jun 25, 2012

Panda 3.7 (#15) — June 8, 2012

Google Updates
Google rolled out yet another Panda data update, claiming that less than 1% of queries were affect. Ranking fluctuation data suggested that the impact was substantially higher than previous Panda updates (3.5, 3.6).
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Jun 08, 2012

May 39-Pack — June 7, 2012

Google Updates
Google released their monthly Search Highlights, with 39 updates in May. Major changes included Penguin improvements, better link-scheme detection, changes to title/snippet rewriting, and updates to Google News.
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Jun 07, 2012

Penguin 1.1 (#2) — May 25, 2012

Google Updates
Google rolled out its first targeted data update after the "Penguin" algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.
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May 25, 2012

Knowledge Graph — May 16, 2012

Google Updates
In a major step toward semantic search, Google started rolling out "Knowledge Graph", a SERP-integrated display providing supplemental object about certain people, places, and things. Expect to see "knowledge panels" appear on more and more SERPs over time. Also, Danny Sullivan's favorite Trek is ST:Voyager?!
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May 16, 2012

April 52-Pack — May 4, 2012

Google Updates
Google published details of 52 updates in April, including changes that were tied to the "Penguin" update. Other highlights included a 15% larger "base" index, improved pagination handling, and a number of updates to sitelinks.
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May 04, 2012

Panda 3.6 (#14) — April 27, 2012

Google Updates
Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.
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Apr 27, 2012

Penguin — April 24, 2012

Google Updates
After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.
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Apr 24, 2012

Panda 3.5 (#13) — April 19, 2012

Google Updates
In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.
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Apr 19, 2012

Parked Domain Bug — April 16, 2012

Google Updates
After a number of webmasters reported ranking shuffles, Google confirmed that a data error had caused some domains to be mistakenly treated as parked domains (and thereby devalued). This was not an intentional algorithm change.
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Apr 16, 2012

March 50-Pack — April 3, 2012

Google Updates
Google posted another batch of update highlights, covering 50 changes in March. These included confirmation of Panda 3.4, changes to anchor-text "scoring", updates to image search, and changes to how queries with local intent are interpreted.
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Apr 03, 2012

Panda 3.4 (#12) — March 23, 2012

Google Updates
Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.
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Mar 23, 2012

Search Quality Video — March 12, 2012

Google Updates
This wasn't an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google's process and their priorities. It's also a chance to see Amit Singhal in action.
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Mar 12, 2012

Venice — February 27, 2012

Google Updates
As part of their monthly update, Google mentioned code-name "Venice". This local update appeared to more aggressively localize organic results and more tightly integrate local search data. The exact roll-out date was unclear.
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Feb 27, 2012

February 40-Pack (2) — February 27, 2012

Google Updates
Google published a second set of "search quality highlights" at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.
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Feb 27, 2012

Panda 3.3 (#11) — February 27, 2012

Google Updates
Google rolled out another post-"flux" Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.
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Feb 27, 2012

February 17-Pack — February 3, 2012

Google Updates
Google released another round of "search quality highlights" (17 in all). Many related to speed, freshness, and spell-checking, but one major announcement was tighter integration of Panda into the main search index.
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Feb 17, 2012

Ads Above The Fold — January 19, 2012

Google Updates
Google updated their page layout algorithms to devalue sites with too much ad-space above the "fold". It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as "Top Heavy" by some SEOs.
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Jan 19, 2012

Panda 3.2 (#10) — January 18, 2012

Google Updates
Google confirmed a Panda data update, although suggested that the algorithm hadn't changed. It was unclear how this fit into the "Panda Flux" scheme of more frequent data updates.
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Jan 18, 2012

Search + Your World — January 10, 2012

Google Updates
Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs. Google also added a new, prominent toggle button to shut off personalization.
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Jan 10, 2012

January 30-Pack — January 5, 2012

Google Updates
Google announced 30 changes over the previous month, including image search landing-page quality detection, more relevant site-links, more rich snippets, and related-query improvements. The line between an "algo update" and a "feature" got a bit more blurred.
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Jan 05, 2012